P&C Insurer Embraces E-Signatures to Improve Direct Sales

Gartner Analyst Kimberly Harris-Ferrante published a new Case-Study about P&C Insurer.

The Highlights are:

Insurers can deploy e-signatures to better support their e-commerce projects, reduce mailing costs and improve the authentication of online shoppers at their Web sites.

Key Findings

• E-signatures are an important element of the e-commerce strategy. Insurers will need to deploy e-signatures to streamline the online sales process and reduce the time required to bind online policies
• E-signatures can be used to slash operational costs, including mailing, document generation and document management.
• E-signature technology can be leveraged across all channels — including agents and the call center — to better facilitate sales transactions.