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P&C Insurer Embraces E-Signatures to Improve Direct Sales

Posted By admin On January 7, 2009 @ 3:30 pm In Point Of Sale | Comments Disabled

Gartner Analyst Kimberly Harris-Ferrante published a new Case-Study about P&C Insurer.

The Highlights are:

Insurers can deploy e-signatures to better support their e-commerce projects, reduce mailing costs and improve the authentication of online shoppers at their Web sites.

Key Findings

  • E-signatures are an important element of the e-commerce strategy. Insurers will need to deploy e-signatures to streamline the online sales process and reduce the time required to bind online policies
  • E-signatures can be used to slash operational costs, including mailing, document generation and document management.
  • E-signature technology can be leveraged across all channels — including agents and the call center — to better facilitate sales transactions.

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