Ownership of tablets, e-readers almost doubles in one month

By Doug Gross, CNN

A new report from one of the Web’s leading researchers spells out what news reports have suggested: that tablet computers and e-readers made a huge leap in popularity this holiday season.

The number of U.S. adults who owned tablets such as Apple’s iPad and Amazon’s Kindle Fire, or e-readers, like the Kindle or Barnes & Noble’s Nook, increased from 10% in mid-December to 19% in early January, according to the report from the Pew Internet & American Life Project. …

Women were the biggest new adopters of e-readers, jumping from just 6% who owned them in November to 21% in January, according to Pew. Men went from 6 to 16%. …

The iPad still remains the most popular tablet by a long shot, although analysts say the emergence of the Fire, which runs a modified version of Google’s Android operating system, makes it the first serious challenger to Apple’s dominance of the tablet market.

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