Custzomer Satisfaction: 74% for Apple iPad, 49% average rating for all of the other tablet devices
Posted By xyzmo On February 3, 2012 @ 4:55 pm In Digital Signature Solutions | Comments Disabled
The iPad’s customer satisfaction is through the roof, according to a ChangeWave report, while Amazon’s Kindle barely exceeds the satisfaction level of the rest of the tablet pack.
When asked how satisfied they are with their new tablet device, better than one-in-two Kindle Fire owners (54%) say they are Very Satisfied. Another 38% say they are Somewhat Satisfied.
In previous ChangeWave surveys we’ve found that the percentage of tablet owners who say they are Very Satisfied with a particular device is highly predictive of future demand for that device. So how does the Amazon tablet rating match up against other tablet devices?
While the 54% Very Satisfied rating for the Kindle Fire is considerably below the 74% rating of the industry leading Apple iPad*, it is higher than the 49% average rating for all of the other tablet devices combined.
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[1] For full details, please click here: http://www.changewaveresearch.com/articles/2012/amazon_20120202.html
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