Nielsen: Retailer Mobile Websites And Apps Reached Nearly 60% of US Smartphone Owners

March 13th, 2012

Smartphone owners are increasingly using their devices for shopping, from researching products and reviews, to comparing prices, finding retail locations, and redeeming coupons. And retailers are responding with mobile apps and websites designed to attract smartphone shoppers. Nielsen’s detailed analysis of smartphone usage reveals that retail websites are more popular than retail apps, and that Amazon’s is the most popular retail mobile website of all.