New iPad Demand Shakes Up Corporate Market – ChangeWave Research Survey

March 14th, 2012

The latest iPad isn’t even out yet, but it looks as if it may already be having an effect on the corporate tablet market, a ChangeWave Research survey suggests. The percentage of companies reporting they will buy Apple iPads for their employees in Q2 2012 has jumped to the highest level of corporate iPad demand ever seen in the survey.








A total of 84pc of companies planning to buy tablets next quarter now say they’ll purchase iPads – a 7-pt leap since the previous survey.

The release of the new iPad is also having an impact on business purchases of tablets from other manufacturers:

  • Samsung (8pc) is down 2-pts and continues to remain a distant second in company plans for buying a tablet.
  • HP (4pc; down 1-pt), Asus (3pc; down 1-pt), Dell (3pc; down 2-pts), and RIM/BlackBerry (3pc; down 2-pts).

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