What RIM Moving to Windows Phone 8 Would Mean

July 3rd, 2012

RIM (11.4%) and Microsoft (4.0%) control 15.4% of the smartphone market share in the United States as of the end of May 2012, according to comScore. If RIM were to abandon BlackBerry 10 to standardize on Windows Phone 8, the goal would be to capture about between 15%-20% of the mobile market for Windows Phone.

There is no guarantee that BlackBerry users would automatically move to a BlackBerry Windows Phone instead of fleeing to Apple’s iOS or Google’s Android. RIM’s smartphone market share is almost entirely built off of existing users that have older versions of the platform, such as BlackBerry OS 5, 6 or 7. It is also unclear whether RIM would abandon its older devices running BlackBerry 7 if it also started making devices with Windows Phone 8.

Also, if RIM were to abandon BlackBerry 10, it would likely take even longer to come out with new devices using Windows Phone 8 (or even Android).

Longer term, the real question is whether a combined Microsoft/RIM/Nokia beast could even challenge Apple and/or Google in the smartphone platform wars.

At this point, the answer is a resounding no.

By DAN ROWINSKI, RWW: For full details, please click here