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When asked how satisfied they are with their new tablet device, better than one-in-two Kindle Fire owners (54%) say they are Very Satisfied. Another 38% say they are Somewhat Satisfied.

In previous ChangeWave surveys we’ve found that the percentage of tablet owners who say they are Very Satisfied with a particular device is highly predictive of future demand for that device. So how does the Amazon tablet rating match up against other tablet devices?

While the 54% Very Satisfied rating for the Kindle Fire is considerably below the 74% rating of the industry leading Apple iPad*, it is higher than the 49% average rating for all of the other tablet devices combined.

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Based on articles by Dan Rowinski, ReadWrite Mobile and By Kevin C. Tofel, GigaOm

Fragmentation is often seen as the biggest bane for publishers developing Android applications. There are hundreds of Android devices on the market, running different versions of the operating system across disparate screen sizes and pixel resolutions. At this point, given that Android fragmentation appeared out of control at one time, the current situation is the best that Android developers could hope for.

Mobile analytics company Localytics found that between that nearly 96% of all devices in its network are running either Android version 2.3 Gingerbread or version 2.2. Froyo. From a screen size point of view, there are only five major smartphone screens. Of all app usage in the Localytics study, 41% of Android devices used 4.3-inch screens. 4-inch screens had 22% of application sessions while 3.2-inch screens had 11% and 3.7-inch 9%.

The three most popular Android slates were the Kindle Fire, Barnes & Noble Nook and the 7-inch Samsung Galaxy Tab. That means 74% of all Android tablet usage was on a 7-inch screen, running Gingerbread at a resolution of 1280×800 pixels.

Android 4.0 is a “fresh start” for the platform on both tablets and smartphones; getting handset makers to adopt it sooner, rather than later, should be a key Google initiative to help both consumers and developers.

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Level 3 Communications just gave iPads to its 1,300 North American salespeople and sales engineers. IT didn’t take away their laptops, but it did load the iPads with software to do all the most important things in a salesperson’s life: offer price quotes, build and make presentations, send email, look up customer records, check products. ….

What’s next for Level 3′s iPad app? Taylor doesn’t pretend to know. “Enterprise IT is dead,” he likes to say–meaning IT needs to take the consumer tools people like to use, watch and learn how people work best, and then provide systems that fit. He’s convinced there’s something important and different in how efficiently people interact with the tablets’ interface, and that “we’ve only scratched the surface of using that.” …

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During the fourth quarter of 2011, 10.5 million Android-based tablets shipped worldwide, helping them secure 39.1 percent of the market. … For well over a year now, it has been believed that the iPad can fend off Android, due mainly to the general inability on the part of Apple’s competitors to come up with a highly sought-after alternative. Back in the fourth quarter of 2010, the numbers seemed to prove that point, as Apple secured 68.2 percent of the tablet space, and Android devices came in second with just 29 percent share. … “Dozens of Android models distributed across multiple countries by numerous brands such as Amazon, Samsung, Asus and others have been driving volumes,” …

Android is so far proving relatively popular with tablet manufacturers despite nagging concerns about fragmentation of Android’s operating system, user-interface and app store ecosystem.” … Regardless of which company is leading the way, it’s clear tablets are taking hold in a big way worldwide.

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Compared to Android, Apple still has a dominant position in the tablet market, with a 57.6 percent share compared to Android’s 39.1 percent, according to Strategy Analytics’ most recent numbers. In terms of year over year growth, the tablet space has grown by 150 percent between the end of 2010 and 2011. …The PC market, on the other hand, contracted by around six percent in the fourth quarter of 2011, according to research firm Gartner. That’s despite 20 percent growth by Apple’s own Mac line of computers. … If the trend of growing tablet and smartphone sales continue, and PC sales continue to decline, we’ll soon be in a position where mobiles are considered a primary device by the majority of users.

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A new report from one of the Web’s leading researchers spells out what news reports have suggested: that tablet computers and e-readers made a huge leap in popularity this holiday season.

The number of U.S. adults who owned tablets such as Apple’s iPad and Amazon’s Kindle Fire, or e-readers, like the Kindle or Barnes & Noble’s Nook, increased from 10% in mid-December to 19% in early January, according to the report from the Pew Internet & American Life Project. …

Women were the biggest new adopters of e-readers, jumping from just 6% who owned them in November to 21% in January, according to Pew. Men went from 6 to 16%. …

The iPad still remains the most popular tablet by a long shot, although analysts say the emergence of the Fire, which runs a modified version of Google’s Android operating system, makes it the first serious challenger to Apple’s dominance of the tablet market.

…

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Based on its analysis of 16.2 billion visits to the websites of more than 150 retailers in 2011, Adobe Digital Marketing Insights found that Tablet Visitors spend over 50% more per purchase than visitors who use smartphones and over 20% more than visitors who use desktop/laptop computers. Additionally, Adobe found that Tablet Visitors are three times more likely to make a purchase than Smartphone Visitors and nearly as likely to purchase as Traditional Visitors.

Other findings from the Adobe study (Link to the Adobe study) include:

• Tablet Visitors respond to promotions: Conversion rates and average order values on Black Friday and Cyber Monday rose above their 2011 Holiday and Calendar 2011 averages.
• Tablet Visitors are rapidly growing in size. Although they generate a small portion of total website visits, their share of total visits increased from 1% to 4% in just 12 months.
• Tablet Visitors appear to spend more because of their demographics, the nature of the tablet user experience, and the environment in which Tablet Visitors shop online.

These findings suggest that retailers can no longer afford a “one-size-fits-all” approach to mobile optimization because Tablet Visitors and Smartphone Visitors are distinct customer segments. Retailers should evaluate the opportunity that Tablet Visitors offer and develop strategies to better attract, convert and retain them.

Another study by Ipsos OTX MediaCT on behalf of PayPal found that tablet owners were almost twice as likely to make purchases as those who only have smartphones. And 28 percent of dual smartphone and tablet owners said they were sure they spent more due to mobile shopping, compared with 13 percent of smartphone owners who said the same.

GigaOm: Tablets: the perfect shopping device

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With SIGNificant you can load any PDF right from your inbox and add your handwritten signature. Once a signature is captured locally on the device and is embedded into the PDF, the document is sealed with a

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