Wal-Mart Tuning in to Customers with Updated Technology

May 8th, 2013

Wal-Mart is once again showing why they are such a popular retail store with the average consumer. They are great at keeping a careful eye on the trending needs and desires of their customer base and have enjoyed great success by doing so. Their new “Scan & Go” pilot program has been initiated for just that very reason.

The “Scan & Go” application utilizes Apple iPhones that allow customers to scan items as they shop and store that information in the smartphone to then be used at self-checkout registers. While this option has been enabled in just about 70 stores during the first testing phase, it went so well that Wal-Mart will be expanding the program to more than 200 stores for the next round of consumer testing. While that may not seem like such a big deal since Wal-Mart has more than 4000 stores across the United States, they are being very careful to listen to customer feedback during testing in order to make sure the program is exactly what consumers are wanting once they offer it in all their stores.

Clearly the digital age is not going away anytime soon. In fact, society is just going to see more and more technological advances in all areas of life. Any business that expects to not only survive but thrive in modern day retail, must be able to offer consumers updated mobile technology.

To learn more details about this financially wise development in Wal-Mart sales practices, go to http://www.huffingtonpost.com/2013/03/20/walmart-iphone-scan-and-checkout_n_2915588.html.