• Firmly establish a holistic perspective in your company. Support digital innovation projects and learn lessons from other sectors that have already undergone a digital transformation.
  • New technologies are the driving forces behind business models, services and distribution channels. Standard products and services should be digitalized if this creates added value for customers or enables internal processes to be optimized.
  • The objectives and measures associated with digital transformation should be closely coordinated with the business strategy.
  • The focus is on customers as individuals. Accordingly, they should each feel as if they are perceived as individuals. When it comes to communication with customers, place importance on the options offered by the use of technology and always meet the customer on his or her desired channel.
  • Promote collaboration and an exchange of expertise between your IT and marketing departments. Do not prioritize one of these departments over the other; instead, promote their collaboration. Make it possible for both to be business enablers. Also ensure that no shadow IT department is created within marketing.
  • Invest strategically in the development of your digital touchpoints to meet and exceed the needs of Generation Y and your existing customers. This will help you to set yourself apart from the competition.

Click here to read the full article

Digital Signature Validation Cheat Sheet - Adobe

Page 21 of 218« First...10...1920212223...304050...Last »